6 Comments
Apr 27, 2022Liked by Ian Johnson ✨

It is super helpful to be able to see your behind the scenes documented so well!

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Jun 15, 2022Liked by Ian Johnson ✨

Very insightful! Extremely well documented.

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Apr 29, 2022Liked by Ian Johnson ✨

Impressive work Ian 👏

I can really see the effort you put into it. The sections flow felt like a story with just the right mix of narrative and data. To me the genuine context you share is the edge you have over others in this space because it makes the content more impactful and applicable by looking back at how you went through it personally.

The audio version is cool too! I expected it to be just an exact version of the post itself, but I liked that you were talking informally.

One particular point that stood out to me is the stage-gate process.

At stage 1, your goal was to acquire 10 users to try the tool. Were those of a specific user segment or were they anyone you could find?

I'm experiencing friction with finding a specific user segment, but I'm not sure when to pursue the other segment I have in mind. I haven't exhausted all the ways I can find them yet. Is there any criteria you would set (time-wise or outreach-wise) after which you would change plans? And what is to reevaluate?

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@ian the audio format is so amazing! I prefer this any day over the text. Keep delivering.

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