3 Comments
Jun 23, 2022Liked by Ian Johnson ✨

Thanks Ian for sharing these frameworks. I especially liked the first two, very helpful! These tools help bring form and structure to the idea instead of dealing with it abstractly in your head or spread out in various notes. As you said in the audio, some of these might be more helpful for a team compared to a solo founder or two.

I was also inspired by the Basecamp example you mentioned about understanding the context of "When" a user decided to take an action and why they did it instead of solely relying on the user assumption of what they think they need. The team ended up making just a notification rather than a complex new feature!

I will make sure to check the mattress interview that you specifically recommended and the other one by Des Traynor. Thanks.

Expand full comment
Jun 23, 2022Liked by Ian Johnson ✨

Love the point that the problem brief section should be devoid of solutions. I feel that a lot of people (myself included at times) already have some solution in their head while describing the problem, and this limits the variety & creativity in solutions.

Expand full comment